What this quote means

Joël Dicker highlights a psychological trick: what is too obvious is often ignored. We tend to look for complex solutions or elaborate hiding places, while simplicity can be the best strategy. This applies to concealment as well as communication: sometimes, telling the truth openly may go unnoticed because people expect hidden lies. This quote invites us to reassess our approach to problems and consider transparency as a powerful option.

How to apply it daily

When you are tempted to hide something, ask yourself if putting it in plain sight would be more effective. Experiment with direct honesty.