“I believe that if a film is any good, it will find its audience.”
What this quote means
Ebert's belief is a testament to the power of quality: a genuinely good film will eventually find its viewers, even without aggressive promotion. In an era of viral marketing, this is a refreshing perspective that reassures artists and creators. It shifts focus from chasing trends to honing craft, trusting that excellence creates its own audience. It's a call for patience and integrity in creative work.
How to apply it daily
Create something today focusing solely on its quality, ignoring potential reception; trust that the right audience will find it.
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