“The medium is the message.”
What this quote means
It's not so much the content of a medium that matters, but the medium itself, because it shapes our perception and cognition. Television, the Internet, the book are not mere channels; they transform our relationship to the world, our way of thinking and living together. This quote invites us to take a reflective look at our communication tools, to understand that each technology carries a certain worldview and values.
How to apply it daily
Become aware of the medium you use most today and question how it influences your way of thinking and interacting.
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