What this quote means

Schneidermann, a media critic, emphasizes our responsibility as viewers. Watching is not passive: every view, share, and silence helps shape the media landscape. This quote resonates in the age of social media, where attention is a resource. It invites us to consciously choose what we watch, to inform ourselves, and not to endorse by our presence what we disapprove of.

How to apply it daily

Before sharing a video or article, verify its source and potential impact. Refuse to spread harmful content, even if it's viral.