“The cinema is an art form that can be used for the most diverse purposes, but its true vocation is to tell stories.”
What this quote means
Cinema is a versatile tool, capable of serving propaganda, documentation, or artistic experimentation. But its primary vocation, according to René Clair, is to tell stories. This quote affirms the narrative power of the seventh art: it is through storytelling that it touches the audience most deeply. It reminds creators that technique and innovation should serve the story, not the other way around.
How to apply it daily
If you are creating something – a video, an article, a presentation – refocus on the story you want to tell. Eliminate any element that does not serve that narrative, to strengthen its impact.
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