What this quote means

This quote by Abbas Kiarostami expresses the idea that cinema, and more broadly art, should not only convey information but awaken emotions. A successful film touches the viewer's heart, makes them feel things, rather than just teaching facts. It resonates with all creators who seek to create an immersive experience. In a world saturated with information, it reminds us of the power of emotion in communication.

How to apply it daily

In your next creation (text, image, presentation), prioritize emotion over information. Ask yourself: what feeling do I want to evoke in my audience?