“The consumer is the producer of the product that he consumes.”
What this quote means
Anders overturns the cliché of the passive consumer. In our societies, the consumer is often the final link in a production chain, but he participates actively by validating and perpetuating the system. By buying, he finances and justifies production. This perspective makes us responsible for our consumption choices: every purchase is a vote for a certain kind of world. It pushes us to become aware of our power and duty as consumers.
How to apply it daily
Before each purchase, ask yourself: who produced this item, under what conditions, and what impact does it have? Choose ethical and sustainable products.
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