What this quote means

Mongo Beti asserts the necessity for the African writer to address their own people rather than a foreign audience. This means choosing themes, languages, and forms that speak to Africans, not conforming to European expectations. This resonates for all creators from dominated cultures: it is about claiming one's audience and legitimacy, and refusing exoticism or ethnocentrism.

How to apply it daily

If you are a creator, ask yourself who your real audience is and adjust your work to speak directly to them, rather than aiming for a distant audience.